Buzznet launches Celebuzz.com: a social network for celebrity news and gossip
Already dominated by the likes of Perez Hilton, Popsugar, TMZ.com, celebrity gossip is a big niche of the Web. According to Celebuzz general manager Karina Kogan, research showed that celebrity gossip fans are more than happy to use “more than one source to get the same exact story. They’re interested in different points of view, and frankly, they’re happy to look at the same photo ten times, just in different settings.”
She also asserted that Celebuzz offers something new. “There is no community dedicated to celebrity out there,” Kogan said. “There are news aggregators, there are blogs, but there is no community for the celebrity fans.”
Celebuzz features a full-out social network with user-created content in addition to editorial content coming from in-house reporters, partner bloggers, paparazzi photo agencies, celebrities themselves, and “expert panelists” like celebrities’ personal trainers and plastic surgeons. Supposedly it is already the 4th largest celebrity site on the internet behind People.com, TMZ and Yahoo’s OMG.
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